Memorabilia & Merchandise
Hard Rock Café is known for its collection of rock-and-roll memorabilia. The cafes donations of music memorabilia but also purchase a number of items at auctions around the world, including autographed guitars, costumes from world tours and rare photographs; these are often to be found mounted on café walls. The collection began in 1979 with an un-signed Red Fender Lead II guitar from Eric Clapton, who was a regular at the first restaurant in London.